In this session, Paolo Zambrini from Engram will give an overview of image reading in architectural visualization. With a long experience in image-making and a deep interest in psychology, he will share some glimpses of Engram's image-making principles, which are also at the root of their Image-Reading consulting plan for professionals.
Is it possible to define universal principles to create images that actually work? What makes an image a good one or a bad one?
The way we perceive images is not even close to simple. Rules of perception are in play and there are complexities that we may not be fully aware of. Becoming aware of this will provide deeper control over the result and a better information exchange tool with your team and your clients.