---
title: "ENGRAM Studio: Perception Principles Applied to Architectural Visualization"
description: In this session, Paolo Zambrini from Engram will give an overview of image reading in architectural visualization.
image: https://blog.enscape3d.com/hubfs/2021/ENVISION%2021/E-SC-5_Paolo%20Zambrini.jpg
---

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# ENGRAM Studio: Perception Principles Applied to Architectural Visualization

In this session, Paolo Zambrini from Engram will give an overview of image reading in architectural visualization. With a long experience in image-making and a deep interest in psychology, he will share some glimpses of Engram's image-making principles, which are also at the root of their Image-Reading consulting plan for professionals.

Is it possible to define universal principles to create images that actually work? What makes an image a good one or a bad one?

 The way we perceive images is not even close to simple. Rules of perception are in play and there are complexities that we may not be fully aware of. Becoming aware of this will provide deeper control over the result and a better information exchange tool with your team and your clients.

## Watch now

Webinar Content

## What to Expect

- ### Fundamentals of Visual Perception
  
  Understand the fundamentals of visual perception..
- ### Creating a Good Image
  
  Understand the key factors at the root of a good image..
- ### Understanding Simplification
  
  Learn how to keep it simple the right way..

## Presenters

- Paolo Zambrini
  
  Founder  •  ENGRAM Studio

[Real-Time Rendering](https://blog.enscape3d.com/content-hub/webinars/tag/real-time-rendering) [Beginner](https://blog.enscape3d.com/content-hub/webinars/tag/beginner) [Intermediate](https://blog.enscape3d.com/content-hub/webinars/tag/intermediate) [Advanced](https://blog.enscape3d.com/content-hub/webinars/tag/advanced) [On-demand](https://blog.enscape3d.com/content-hub/webinars/tag/on-demand) [ENVISION 21](https://blog.enscape3d.com/content-hub/webinars/tag/envision-21) [Case studies](https://blog.enscape3d.com/content-hub/webinars/tag/case-studies)

## Related webinars

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### [Watch on-demand MJM Architects: Designing Architecture with Conceptual Rendering In this session Joseph Kim from MJM Architects will give an overview of conceptual rendering and how to utilize this technique in the overall design process Watch now](https://blog.enscape3d.com/content-hub/webinars/designing-architecture-with-conceptual-rendering)

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