ENGRAM Studio: Perception Principles Applied to Architectural Visualization

In this session, Paolo Zambrini from Engram will give an overview of image reading in architectural visualization. With a long experience in image-making and a deep interest in psychology, he will share some glimpses of Engram's image-making principles, which are also at the root of their Image-Reading consulting plan for professionals.

Is it possible to define universal principles to create images that actually work? What makes an image a good one or a bad one?

The way we perceive images is not even close to simple. Rules of perception are in play and there are complexities that we may not be fully aware of. Becoming aware of this will provide deeper control over the result and a better information exchange tool with your team and your clients.

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Webinar Content

What to Expect

  • Fundamentals of Visual Perception

    Understand the fundamentals of visual perception..

  • Creating a Good Image

    Understand the key factors at the root of a good image..

  • Understanding Simplification

    Learn how to keep it simple the right way..


  • Paolo Zambrini

    Founder  •  ENGRAM Studio