Virtual Mockups at M Moser: Significantly Improving Communication and Efficiency Across AEC

Watch this webinar on virtual mockups with M Moser's Design Director, Charlton Hutton, SketchUp's Aaron Dietzen, and Enscape's Roderick Bates.

Mockups are a critical part of the building design and delivery process. They allow a design team to see key building components, exploring ideas through a physical object that can be seen, felt, assembled, and disassembled. 

As useful as mockups are, the cost and time associated with building mockups make it a challenge to implement them as frequently as would be ideal. However, with the advent of high-resolution real-time visualization of digital design models, virtual mockups present a much faster and lower-cost method for achieving the same outcome. This is opening up a remarkable opportunity for designers, but only if they leverage visualization technology in the right ways.

This webinar demonstrates how virtual mockups are a viable alternative to traditional physical mockups. It will show the multiple opportunities to use virtual mockups to reduce cost and accelerate the design and construction process on any project, from the largest to the smallest.

Learning objectives:

  • Understand how visualization tools can be used to represent virtual mockups during design, construction, and change management.
  • Be able to identify opportunities that are appropriate for the use of virtual mockups and when physical mockups or hybrid physical and digital mockups are required.
  • Learn how to use VR tools to interact with mockup visualization for pre-construction coordination.
  • Understand the best practices for visualizing mockups for the key project stakeholder groups of internal design teams, contractors, and clients.
  • Create a value-based argument for virtual mockups with demonstrated cost savings compared to traditional, physical mockups.

Webinar Content

What to Expect

  • Selecting the Right Model

    Know how to select the right models to turn into assets..

  • Use Case with Blender

    Learn why Architecture Plus Information picked Blender and see how it can be used to prepare models to be turned into assets..

  • Tips & Tricks

    Learn how to fix the three most common problems with downloaded models..


  • Charlton Hutton

    Design Director  •  Co-Head of Office M Moser Associates

    Charlton has been with M Moser for 10 years and has developed a well-established client and industry track record of thoughtful award-winning design identifying key trends and opportunities for M Moser. His intense passion for design, dedication to excellence, tenacity, and positive demeanour are just a few of his many wonderful attributes that have won clients and colleagues’ confidence time and again. He has played a significant role in elevating our presence as a design leader in the New York market. In addition to his design leadership, Charlton applies his networking prowess to recruiting new talent to the growing M Moser team. Charlton also works hard to continually develop his teammates’ skills, creating a supportive, collaborative, and social culture.

  • Roderick Bates

    Director, Corporate Development  •  Chaos

    Throughout his career, Roderick sought out and developed solutions to environmental challenges related to the design, construction, and operations of buildings. As the Director of Corporate Development at Chaos, his responsibilities include tracking industry and market trends, strategic partnerships, and M&A, with the global objective of empowering Chaos customers.

  • Aaron Dietzen

    Content Creation Manager  •  SketchUp

    Aaron Dietzen has been modeling in 3D since high school when he started at his father’s software company. Over the next few decades, he worked in technical support, training, and product management, learning dozens of modeling and CAD software packages along the way.  One of the software packages Aaron learned was SketchUp, which he taught himself. He currently works for Trimble, creating video content about SketchUp. Often referred to as “The SketchUp Guy,” Aaron focuses on helping SketchUp users to develop their own workflows and become faster, more efficient modelers and does his best to make learning enjoyable.